Lingerie and swimwear manufacturer AJM Sewing has gone into voluntary liquidation and ceased trading.
AJM was established in 2001 in Gwent, south Wales, by James Meller. It is understood to have supplied brands including Agent Provocateur, Fleur of England, Coco de Mer, Lascivious, Bordelle and Dirty Pretty Things.
Insolvency practitioners Bethan Evans and John Cullen from accountancy firm Menzies LLP were appointed to the business following a creditors’ meeting on 10 October.
The AJM website has been taken down and all 41 employees – including cutters, machinists and sampling experts – have been made redundant.
A spokeswoman from Menzies LLP said AJM had been hit by a “loss of key contracts, which led to a reduction in sales volumes unable to support the costs of the company”.
Meller had worked in the lingerie sector for 25 years before setting up AJM, including a stint at Gossard’s factory in south Wales, which closed in 2001.
As well as lingerie and swimwear, AJM also manufactured upholstery and office furniture.