The British Menswear Guild (BMG) is to become part of the UK Fashion & Textile Association (UKFT) after the menswear trade body failed to grow its membership.
The UKFT will take over the running of the BMG at Italian mainstream menswear trade show Pitti Uomo in January. BMG director David Challinor, who will retire at the end of the year after 12 years of service, will attend the January edition to help ensure a smooth handover.
BMG members that are not already UKFT members will be invited to join the UKFT from January 1.
BMG chairman Kevin Stone said: “Over the last eight months the Guild has held three very successful and well-attended networking events but despite their success the Guild failed to grow its membership. Membership and thus membership fees are the core behind many of the Guild’s day-to-day activities and future initiatives. The Guild could not commit to events in 2011 without the necessary funds in place.”
UKFT chief executive Eric Musgrave said: “While we do not intend to run the BMG as a separate identity, we see it being used as a brand on any initiative that involves middle-to-upper menswear companies, particularly with an export or international bias. We intend to continue to have the two editions of Pitti Uomo as the main platform for BMG activity.”
The BMG, whose members include luxury nightwear brand Derek Rose and heritage menswear brands Baracuta and Henri-Lloyd, was formed in 1959 to promote internationally quality menswear brands from the UK.