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British visitors bemoan ‘quieter’ Micam show

British buyers were out in force at Micam this week – but a drop in international visitors meant the footwear show was “relatively quiet” overall.

Buying teams from the likes of high street retailers Schuh, Next and New Look and etailers Zalando and Asos turned out for the three-day footwear exhibition, held at Milan’s Fiera Milano venue from March 3 to 6.

However, anecdotal reports suggested a drop in footfall, although official attendance figures had not been published as Drapers went to press.

Exhibitors noted it “seemed quiet”, with a notable lack of buyers from Asia.

“We haven’t seen nearly as many buyers as usual from the Far East,” said Lee Davies, director of footwear distributor YumYum Shoes.

Tony Evans, managing director of footwear supplier Jacobson Group, added: “The problem is there are just too many trade shows. I think this [Micam] has been quite quiet.”

Helen Povey, senior women’s footwear buyer at Schuh, said the show lacked newness. “While it’s always good to come to Micam, there isn’t much new stuff for us,” she said.

But the mix of international brands still proved a draw for most UK buyers.

Neil Steptoe, men’s buying manager at etailer Zalando, highlighted Rolando Sturlini and Officine Creative as looking “bang on trend”, while Danny Shaw, footwear buyer for private Sale etailer

Secretsales, singled out women’s brand Casadei for praise.

To read a full report from Micam, see next week’s issue of Drapers.

Readers' comments (1)

  • Not a surprise! Everybody knew it was going to rubbish and it was. Nothing new! I thought these times of hardship would spur the brands to think creatively about new products, but just the same old same old. Only trend that i spotted that is continuing to be worn by the early adopters, and is going to explode this year is "rubber" shoes!

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