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Brora to launch St Andrews store as it reaches 25-year mark

UK cashmere brand Brora is set to open its 15th standalone store, as it prepares to celebrate its 25th anniversary in March.

The shop will launch in St Andrews later this week. The business is also set to roll out four more concessions with John Lewis, including its new White City store at Westfield London, this spring.

The brand, which manufacturers in the UK, expects to report a 10% rise in year on year profit this month.

Creative director Victoria Stapleton, who founded the label in 1993, said: “So much has changed since I turned up, cap in hand, to see the recently deceased James Sugden OBE (a legendary man, wise mentor and dear friend) at the finest cashmere mill in the Scottish Borders in 1993.

“I hope Brora will remain privately owned, personally run, and continue to produce the majority of the clothing we sell on these four shores for at least the next 25 years.”

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