Scottish cashmere brand Brora will open a store at Edinburgh Airport at the end of next month, as part of a major redevelopment of the airport’s retail space.
The 800 sq ft store will be the firm’s 16th sitting alongside brands and retailers including Max Mara and Hugo Boss, offering cashmere made in Hawick in the Scottish borders, as well as some tailoring which is also made in Britain.
The business, which was founded in 1993, opened its first international store on Madison Avenue in New York in 2014 and its other stores are located in London, Edinburgh, Cambridge, Bath, Harrogate, Oxford and Tunbridge Wells.
Founder and creative director Victoria Stapleton said the move showed a positive outlook for Hawick cashmere, following the news that fellow cashmere and wool brand and manufacturer Hawick Knitwear entered administration last week.
“We have been working with Johnstons of Elgin’s Hawick mill for the past years, based on our belief that Scottish cashmere is the best in the world,” she told Drapers.
“It is a very different beast to Chinese made cashmere; the fibre selected is long and fine, of the highest calibre, the colours are blended using six or seven different shades, the milling processes use the soft Scottish waters to produce a lofty finished garment that will stand the test of time.”
She said the firm may look at further expansion opportunities in the year ahead.