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Browns’ Simon Burstein launches new boutique

Simon Burstein, former chief executive of London designer boutique Browns, has launched a new womenswear store and designer studio called The Place.

The 700 sq ft unit at 27 Connaught Street in London’s West End is spread over two floors. The ground floor is devoted to retail, stocking three labels: British designer Alice Archer and leather accessories brands Brady and Launer.

Archer, who produces elaborate floral embroidered womenswear that retails at between £350 and £3,500 and was previously stocked at Browns, has a studio in the basement.

Burstein said it was important for him to support up-and-coming designers: “We introduced Alice into Browns with her first collection for spring 15. When we sold Browns, we excluded her from the deal, as I was still mentoring her and wanted to continue working with her.

“I felt she was too young to have a shop with her name over the door and I wanted to have a broader choice of young brands so The Place is perfect.

“The brands we stock blend technology and craftsmanship: they use high-tech machinery, but products are hand-finished.”

A transactional website will launch in the coming weeks.

Burstein stepped down as CEO of Browns when it was sold to independent etail portal Farfetch for an undisclosed amount in May. He and his sister Caroline remain as advisers to the business, with seats on the board.

Following the buyout, Joan Burstein or Mrs B, who founded the shop in 1970 with her husband Sidney, became honorary chairman.

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