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Browns to launch first rebrand in 40 years

London’s women’s and men’s wear designer retailer Browns will this month unveil a complete rebrand, including a relaunch of its website and updates to its South Molton Street stores.

Browns embargo 14.11.10 set

Browns

The new look will launch on 14 November and marks the first time Browns has rebranded in 40 years.

It has refreshed all online and offline elements, and has a new logo designed in partnership with creative agency Spring. 

Brownsfashion.com will be relaunched with new functionality, while in-store updates will include a new footwear area, taking up the entirety of the retail space at 24 South Molton Street.

The relaunch was instigated by new chief executive Holli Rogers, the former fashion director of Net-a-Porter who joined Browns in July 2015 shortly after it was bought by etailer Farfetch.

Over the past year, Rogers has bought triple-digit growth to the company via a new buying strategy, which has seen almost 70 new brands added to its offering.

She has also overseen the opening of a new distribution centre, as well as changes to the management team.

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