Bubble London has signed 60 new brands for its spring 15 edition.
It has so far signed 250 kidswear brands and expects to match last season’s 280 labels by the end of June.
Luxury licensee Children Worldwide Fashion will show its new boyswear range Billybandit, designed to complement its girls’ Billieblush collection.
The 120-piece range for boys aged between two and 12 includes a core range of T-shirts, trousers and jumpers, as well as partywear, rainwear, underwear and beachwear. Wholesale prices start at £8 for T-shirts and go up to £20 for jackets, with a mark-up of 2.2 to 3.
South American-inspired label Velveteen is also making its debut, with wholesale prices ranging from £8.90 for scarves up to £26.80 for cashmere dresses, with a mark up of 2.5. New girlswear brands include hand-embroidered Plumeti Rain, which starts at £10 for scarves to £45 for dresses, also with a mark up of 2.5.
ABC123me, Paris-based Bleu comme Gris and Britian’s Karen Brost London are among other first-time exhibitors.
An installation area will showcase the best product from Made in Britain exhibitors. Bubble London is considering offering a seminar for visitors on the benefits and practicalities of stocking British brands to promote and support British manufacturing.
Event director Lindsay Hoyes said: “The support exhibitors receive before, during and after the show – coupled with the extra exposure – can help them take the first steps towards becoming a successful and established brand.”
Bubble London takes place on July 13-14 at the Business Design Centre in Islington, north London.