UK buyers were few and far between at womenswear trade show CPD in Düsseldorf this season, as the credit crunch bit into travel budgets and scaled back spend for spring 09.
Those that did visit CPD told Drapers it was becoming less relevant as the classic womens-wear styles were more suited to other European markets.
Judith Stern, co-owner of womenswear indie Judith in Wanstead, east London, said her budgets were flat for spring 09. “We’ve been coming to CPD for 28 years, but the show is not what it used to be. We used to come for four days, but now we just come for two,” she said.
Vicky Lane, owner of womens-wear indie Victoria Lane in Harrogate, North Yorkshire, said her budget had also been cut. She added: “The styles are more continental. I’m going to the shows in Copenhagen this year to find something new.”
Chris Foster-Orr, managing director of agency FOS, which represents brands including Apanage and Repeat in the UK, said it was also quiet at the showrooms in Düsseldorf. “We expect most people to just go to Pure in London.”
In total, 29,700 buyers from 60 countries visited CPD and organiser Igedo’s concurrent Düsseldorf shows HMD, Body Look and Global Fashion, down from 33,500 last season.