Independent lingerie buyers were in high spirits at Harrogate Lingerie and Swimwear Exhibition in North Yorkshire this week, investing higher autumn 07 budgets in larger-size bras and a new style of briefs.
Linda Rawlinson, owner of Whispers Lingerie in Elgin, Morayshire, said she had increased her budget this season compared with last spring. "It's been a great show. I sell more E-plus cup bras than smaller sizes so I've bought more larger cup sizes," she said.
Norah Watson, owner of Upfront in Dunfermline, Fife, whose best-selling product is larger cup bras, said that thongs were on their way out. Instead, a new style of briefs is emerging that bridges the gap between boy shorts and traditional briefs. "I've seen more practical and sensible styles, with an emphasis on controlwear," she said.
Exhibitors were also upbeat, with Intimas Group, Eveden, Pour Moi?, Triumph and Splendour all reporting an increase in orders compared with last year.
Pour Moi? managing director Michael Thomson, whose brand will go into all 11 Beales department stores for autumn 07, said orders for bigger cup bras had risen. "Cosmetic colours, including nudes and chocolate browns, have done well, with T-shirt bras and the new-shape briefs proving popular."
Intimas forecasts its orders will be double that of last year and has launched a basics range called Athena under its Lepel label.
Visitor numbers reached 1,088 on Sunday, up 15% compared with last season.