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Budgets up at lingerie show

Lingerie buyers and exhibitors shrugged off talk of an economic downturn and increased their autumn 08 budgets at Harrogate Lingerie & Swimwear Exhibition this week.

Collin Lawton, owner of lingerie independent Lawton in Blackpool, said his budget was up by 20% compared with last year. “I’ve been impressed by Triumph and Lepel this season, particularly their continuity ranges, because we don’t go for trend-led styles,” he said.

Tracey-Jane Hughes, owner of etailer Bras4Mums, which specialises in nursing lingerie, said she was looking to increase her range to include mainstream underwear. “Sales are up 200% on last year, so I want to expand our offer,” she said. “I’ve been impressed with the show this season and found some good, larger cup size brands such as Panache and Fayreform that will complement my maternity offer.”

Panache sales director Peter Cronin said the show had been busy and that the brand had benefitted from its move to Hall C, which houses brands similar to Panache. He said: “Customers are buying deeper and our sales are up 28% on last year.”

Vincent Lecointe, country manager for northern Europe for Prima Donna and Marie Jo, said the brands’ customers were continuing to spend in line with last year.

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