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Bugatti opens first fashion store in London and reveals expansion plans

French carmaker Bugatti opened its first worldwide fashion retail store in London’s Knightsbridge last night (November 12) and revealed plans to open up to 30 more stores in key financial and fashion hubs over the next five years.

The 5,400 sq ft store at 24-26 Brompton Road showcases the two main lines for men’s fashion: the EB Ettore Bugatti Collection that was shown during Milan Fashion Week in January and the sports luxury Bugatti Performance Luxury Collection. The store also offers a bespoke range and limited edition capsule collections.

London was selected as the location for the first store as it is a key sales market for Bugatti’s Veyron car model and an important fashion centre. The carmaker plans to open stores in Tokyo, Dubai and Doha next year, followed by the first stores in the US from 2016 onwards.

“Bugatti is not only synonymous with state-of-the-art technology and stunning performance in the automotive sector, but also with a unique lifestyle in keeping with the artistic roots of the Bugatti family,” said Wolfgang Dürheimer, president of Bugatti Automobiles at the launch last night in London.

“Of course, luxurious and exclusive super sports cars will remain our core business, but we intend to transfer the brand’s huge appeal into areas of life beyond the automotive sector. Our lifestyle collection was the successful first step, which paved the way for our first boutique.”

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