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Burberry appoints European president

Luxury British brand Burberry has appointed Andrew Maag as president of Europe, following the retirement of former president Joy Frommer.

Maag will take responsibility for Burberry’s retail and wholesale operations across Europe, which is Burberry’s largest market worldwide.

He was previously senior vice president of menswear and oversaw the evolution of Burberry’s menswear business, from licensing to wholly-owned, helping to deliver revenue growth of 40%.

Burberry has also promoted Paul Price to the newly created position of senior vice president of non-apparel and menswear. Price will continue to oversee the men’s, women’s and kid’s non -apparel businesses, while assuming responsibility for the Prorsum, London and Brit Men’s Apparel business from Maag.

Non-Apparel today accounts for over 30% of global sales, making it the largest product division within Burberry.

Burberry said: Together, these product areas represent some of the most exciting future growth opportunities for the Burberry business around the world.”

Maag was senior vice president of menswear since 2006. He joined Burberry from Limited Brands, where he was executive vice president for the Express brand, and previously held senior roles in design and merchandising at Donna Karan, Banana Republic and Yves Saint Laurent Rive.

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