Luxury British brand Burberry is to move its menswear show to London after showing in Milan for 10 years.
The label’s menswear collection will be shown as part of London Collections: Men on June 18.
London Collections: Men, which launched in June 2012, has already received support from Burberry with the brand hosting events at its Knightsbridge stores in past seasons.
Christopher Bailey, Burberry chief creative officer, said: “London is the creative heart of Burberry and our global headquarters, so we are incredibly excited to be showing our next men’s collection here.
“The country’s proud menswear heritage and outstanding contemporary talent give it a unique and powerful energy. It is a wonderful time to be bringing our menswear show home.”
The menswear show follow’s Burberry’s womenswear collection, which returned to London in 2009 after several years at Milan Fashion Week.
Burberry is the latest in a number of big names to join the roster of menswear designers at the London showcase. Alexander McQueen joined the schedule for January’s show along with designer label Tom Ford.