An American consumer who claims he was tricked into buying Burberry products at a discount is attempting to launch a class-action lawsuit against the luxury British brand.
Thomas Belcastro has accused Burberry of using misleading price tags at its outlet stores in the US. He has argued that many products sold at outlet stores do not ever go on sale in brands’ full-price stores – so to label them as “discounted” is deceptive.
In addition to seeking upwards of $5m (£3.5m), Belcastro is asking the court to certify his class-action lawsuit, which would allow others to join it and share in any settlement amount.
Burberry is contesting the lawsuit. A spokesman said the brand was ”committed to dealing with all its customers in a transparent and fair manner, including in respect of its pricing across the business”.
He added that all of Burberry’s pricing policies and practices are designed to ensure compliance with applicable laws and local practices.
Last week, Burberry launched its own lawsuit against US department store chain JC Penney accusing the retailer of copying its signature check pattern.