Luxury British brand Burberry has launched a “carbon insetting” project, aimed at dramatically reducing the business’s carbon footprint.
The scheme will see Burberry work directly with its supply chain to reduce carbon output, as well as partnering with other organisations with its newly launched Regeneration Fund which will support carbon insetting projects.
The initiative kicked off with the brand’s London Fashion Week show last night, which was entirely carbon neutral. This involved showing in a carbon neutral venue, using electric vehicles for transport and avoiding air freighting ahead of the show. As part of its gifiting to guests, the brand planted trees on their behalf in Australia.
Remaining carbon output from the event will be offset through investment in an Australian savanna fire management project.
Elsewhere in the business, Burberry will work to promote biodiversity, restore ecosystems and support the livelihoods of local producers. For its first steps in the initiative Burberry is partnering with the charity PUR Projet to design and implement regenerative agriculture practices with wool producers in Australia. The project will work at farm level to improve carbon capture in soils, improve watershed and soil health, reduce dryland salinity and promote biodiverse habitats.