Burberry has become the first brand to launch a dedicated channel on Apple Music.
The Burberry channel, which launched today (September 15), sits in the ‘curators’ section of the service and showcases Burberry’s collaborations with British artists, featuring performances, songs, playlists and films.
Artists include Lilla Vargen, Georgie and Rhodes. A performance from British singer-songwriter, Alison Moyet, which will be filmed at Burberry’s London Fashion Week show on September 21, will also be uploaded.
In the past Burberry has collaborated with Tom Odell, James Bay, George Ezra and Keane for its runway shows.