Luxury British heritage brand Burberry will launch a new section to its website tomorrow to showcase emerging British musicians with whom Burberry has collaborated.
The launch of Burberry Acoustic will coincide with the live streaming of the Burberry Prorsum spring 11 menswear catwalk from Milan at 3pm.
Burberry Acoustic will be an ongoing project where the brand showcases British musicians through a series of videos.
Burberry chief creative officer Christopher Bailey said: “We have collaborated on so many projects with new and young emerging British bands over the years.
“We felt that with the great interaction that we have experienced with our social media website artofthetrench that we could collaborate with musicians and artists to put together an incredible group of ongoing acoustic sessions from some of the finest talent coming out of the UK and bring them to the broad global Burberry audience”
Burberry will continue to collaborate with British artists selected by Christopher Bailey and filmed exclusively for Burberry in the UK.
Pre-show content is available now at live.Burberry.comincluding a preview of the first Burberry Acoustic track ‘Alleyway’ by Life in Film.