Burberry has unveiled a booth that allows shoppers to star in a personalised version of its Christmas campaign.
The Burberry Booth uses Google’s real-time video stitching technology to allow users to appear alongside the cast of the brand’s Billy Elliot-themed festive film.
It captures individuals jumping in the style of the advert and then places the footage within a 15-second clip of the film.
Once the personalised film is created, Burberry sends customers a copy they can share and watch on YouTube.
The Burberry Booth is located at the brand’s flagship store at 121 Regent Street in London until December 24.