Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Burberry personalises its Christmas campaign

Burberry has unveiled a booth that allows shoppers to star in a personalised version of its Christmas campaign.

The Burberry Booth uses Google’s real-time video stitching technology to allow users to appear alongside the cast of the brand’s Billy Elliot-themed festive film.

It captures individuals jumping in the style of the advert and then places the footage within a 15-second clip of the film.

Once the personalised film is created, Burberry sends customers a copy they can share and watch on YouTube.

The Burberry Booth is located at the brand’s flagship store at 121 Regent Street in London until December 24.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.