Burberry will bring its kidswear arm back in house, ending a 13-year licensing partnership Children Worldwide Fashion.
The agreement ends on December 31 and will not be renewed, a spokeswoman for Burberry confirmed.
From January 1, 2016, Burberry will directly distribute its kidswear collection, comprising collections for babies aged 0-3 and boys and girls aged 4-14 years, in Europe and all other countries currently covered by CWF.
Burberry said the decision will allow it greater control over the ranges, which it plans to grow by an unspecified amount.
“This change is consistent with Burberry’s strategy to ensure consistency across all its products and collections, in line with our global luxury positioning,” said the spokeswoman.
CWF produces kidswear collections for several brands under licence including Chloé, Little Marc Jacobs, Timberland, and most recently, Karl Lagerfeld. It also manufactures and sells three in-house ranges: Billieblush, Billybandit and Carrément Beau.