Burberry is investing £50m in a new manufacturing and weaving factory in South Bank, Leeds to make its iconic trench coats.
The new factory will replace the luxury labels two existing factories in Castleford and Cross Hills, Yorkshire, and all 800 employees are expected to move over to the new facility. Work on the new site is due to begin in 2016 and will be completed by 2019.
Burberry told Drapers the new factory will triple its current capacity and allow the brand to broaden its range of products made in the UK to duffle coats and other outerwear products.
Chief creative and chief executive of Burberry Christopher Bailey said: “Burberry is a proudly British brand and we are so excited that our plan for a new site in South Bank, Leeds, means that we will continue to produce our most iconic product – the trench coat – in this wonderful part of the country for many years to come.”
“I’m a great believer in British manufacturing, we should be proud of our tradition and build on it. The world is changing and these skills and attention to detail are becoming more important. We need to support our artisans.”
Chancellor George Osborne added: “Their decision to base the new centre in the heart of Yorkshire, creating hundreds of new jobs in the region, is a massive vote of confidence in our plans to build a Northern Powerhouse.”
Meanwhile Burberry also announced that it is to bring its three labels Prorsum, London and Brit under one label called Burberry.
The transition will be phased over the next year, becoming one label by the end of 2016.
The label said the change will simplify the range and give shoppers a “more consistent” experience.
One Burberry stockist welcomed the move. ”It makes complete sense and I’m glad they are doing it. We buy Burberry London and I don’t want our customers to feel they are getting a sub brand.”