Burberry will live stream its upcoming autumn 10 London Fashion Week show in 3D to screenings around the world.
The Burberry autumn 10 womenswear catwalk show will take place at The Chelsea College of Art in London at 4pm on February 23, during London Fashion Week.
The luxury label will hold private 3D events where the catwalk will be streamed live from London to screening spaces designed by Burberry chief creative officer Christopher Bailey.
The events will involve pre-show entertainment hosted from backstage at the catwalk and on the red carpet in London and will take place in New York at Skylight studios; in Paris at independent store Colette; in Dubai at The Address hotel; in Tokyo at La Fabrique night club and in Los Angeles at an undisclosed location.
Bailey said: ” We are very excited to announce that we are hosting the first ever truly global fashion show. We will be simultaneously live streaming our show using 3D technology directly to New York, Paris, Dubai, Tokyo and LA.
“This unprecedented event will enable people to experience the energy and atmosphere of this event from around the world. 3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.”
Burberry will also live stream its show in 2D at live.burberry.com where viewers can watch and comment on the show in real time using their Facebook and Twitter accounts.
Burberry will be partnering with broadcaster Sky television on production using its 3D technology.