Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Burberry to stop burning unsaleable products

Burberry said it will stop the practice of destroying unsaleable products with immediate effect, after the luxury brand received a backlash when it admitted burning and destroying unsold clothes and accessories to protect the brand and prevent them from being sold cheaply.

The firm said the commitment builds on the goals set last year as part of its five year responsibility agenda and is supported by its new strategy, which is helping tackle the causes of waste. Burberry said it already reuses, repairs, donates or recycles unsaleable products and will continue to expand these efforts.

The company said it will also no longer use real fur. There will be no real fur in new creative director Riccardo Tisci’s debut collection later this month, and Burberry will phase out existing real fur products.

Marco Gobbetti, chief executive, said: “Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”

 

Readers' comments (3)

  • What will they do then? Landfill instead?

    Unsuitable or offensive? Report this comment

  • Hopefully use them to benefit charities in ways that won't damage the brand

    Unsuitable or offensive? Report this comment

  • Make less product, that way, the brand would not be as devalued as their would not be the excess stock hanging around. If the prices have to increase, so be it.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.