Burberry received more mentions on social network Twitter at this year’s London Fashion Week than any other designer, according to figures compiled by Hotwire PR.
Over 22,000 tweets were posted about Burberry, 16,000 of which appeared on the Monday of the show. Topshop was the next most discussed company with some 9,000 tweets, 7,600 of which were posted in anticipation of the launch of its spring 15 collection.
Hotwire PR deputy managing director Emma Hazan said: “For the first time, fashion week was more high tech than high fashion, with designers embracing the latest innovations on and off the catwalk. While many technologies are already being rolled out in-store and online, our research shows the huge potential that innovation in retail has to excite and entertain shoppers.
“Fashion retailers must now follow suit, as technology plays an increasingly important role in influencing and enabling consumer purchases.”
Hotwire compiled the data using its own ‘Listening Post’ tool, which monitored users tweeting with the #LFW hashtag.