Burberry’s vice president of childrenswear is leaving the luxury brand to become chief executive of Marie-Chantal, the eponymous business created by the crown princess of Greece.
Binder will be joining the company as chief executive having spent 12 years at Burberry. She has been charged with establishing the brand as an international leader in the high-end fashion market and is planning to focus particularly on fit and quality.
Marie-Chantal Claire said: “I am thrilled that Joanna is on board for this next stage of the development of the Marie-Chantal brand. Her expertise and wealth of knowledge in the sector will be invaluable to us as we move forward in this new phase of building the brand and the business.”
Binder said the current environment offered “very exciting” opportunities for luxury childrenswear, adding Marie-Chantal was “primed for international growth across all regions and areas of distribution”.
Binder previously worked as retail director at Jigsaw, where she was credited with the launch of men’s and childrenswear, as well as general manager at Georgio Armani, during which time both London flagship stores for Giorgio and Emporio Armani were launched.