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Burton drops Nico name as it expands own-label denim range

Burton is rebranding and expanding its Nico denim own-label, with the spring 07 collection branded simply as Burton. Products in the range include slim-fit jeans, unstained indigo jeans called Crosshatch, a bleached version called Bleach Crosshatch, and boot-cut variations, including its Alpin style. The collection is available nationwide and online, priced at £20 to £35.