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Busy day at Copenhagen trade show Revolver as it unveils new Milan edition

Danish trade show Revolver will launch an Italian edition this summer, its founder and creative director Christian Maibom told Drapers today.

The Danish show has been collaborating with Milanese trade event White for a number of seasons, with each hosting a number of the other’s brands at each edition.

For spring 18, Revolver will host a full show adjacent to and in collaboration with White, running alongside Milan men’s fashion week from 17-19 June.

It will include a mix of Danish and other Scandinavian brands, alongside some Italian and international names. It is estimated there will be about 100 brands in total, around a quarter of the size of the Danish show.

Maibom unveiled the plans during the bustling second day of the autumn 17 edition of Revolver in Copenhagen.

Some brands said the show was busier today than it was yesterday, when more buyers split their time between Revolver and rival show CIFF. The halls certainly had a buzz in the morning, although footfall tailed off in the afternoon.

Overall, there was a good mix of international and domestic brands of varying sizes, who seemed pleased with the size and layout of Revolver. The show is split neatly into two, easy-to-navigate halls in a classic trade show format.

The Copenhagen shows continue tomorrow (3 February).

Views from Revolver

Thomas Nissen, chief executive, Five Units, 2nd One and Plain Denim:

Yesterday was a busy day, there was good traction of brands. This is the best show for us, because it’s smaller. At CIFF we would be more at the back of the room – but we want to be in the face of the buyers. It’s a good show, well organised and it has a good traffic flow, as well as a good mix of new and up-and-coming brands.

Dana Østergaard Ratzabi, international sales manager, Baum und Pferdgarten:

It’s good, busy – there’s been a lot of traffic. I think it’s pretty much the same as last season. We’ve seen a lot of international buyers, including from Germany, Holland and Japan.

Sarah Hutchinson, head of sales, Grenson:

It has picked up today, yesterday seemed quieter in this section. It’s typical of trade shows: there will be nobody then everybody. We’ve probably found four or five new accounts already, a few Danish and a couple of French and Germans. For me doing a trade show in this country is a dream – it’s so easy to get around.

Vitus Overgaard, head of international sales, Samsøe & Samsøe:

It’s been extremely good, not just at Revolver: we’ve had a great season. It’s felt busier today. We don’t write orders, it’s more of a social event. I think it’s great that Revolver supports Copenhagen as the capital city of fashion in Scandinavia. People have a good time here.

Malene Nordquist Hanson, owner, Esthetic Agency:

It’s our first time here. We’re happy because we represent smaller brands that are part of the fashion underground. CIFF has the big companies.

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