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Busy start to 80th edition of Micam

Milanese footwear trade show Micam got off to a positive start on its first day (September 1) with a strong turnout of international buyers at the 80th edition of the exhibition.

The show, which runs September 1 to 4 at Fiera Milano, started on Tuesday this season, opposed to its usual Sunday kick off. The show layout also had a shake up as hall 10 - traditionally a sportswear area - was scrapped meaning many brands had to change location for the spring 16 event.   

Alex Fawcett, international business development executive at Pentland which was showing Ted Baker at the fair said: “We’ve had a busy start and have had good traffic right from the get go. We’ve written orders so it was a much busier first day compared to last year. We had a few accounts from Ireland on and a few from Spain and Belgium.”

Rob Wood, brand manager for Anthony Miles agreed that the first day of the exhibition for spring 16 was busier than previous seasons.

“It has been good so far, maybe the change of dates has given it a boost as buyers are less willing to give up their weekends these days. We’ve had a lot of far eastern customers on the stand and we expect to see the UK guys like Asos, River Island and Dune tomorrow.”

Jonathan Matthews, commercial director of Solillas, which was previously located in hall 10 said the mixing up of stand locations this season resulted in new buyers discovering the brand.

“With hall 10 gone now a lot of brands have had to find new homes so buyers who were pre-programmed about where they should look have had to venture further and we’ve had interest from a lot of new accounts. It’s busier compared to last season.”

Peter Youell, managing director of Skechers for UK and Ireland said: “Today we’ve had lots of European customers, Scandinavian in particular, and a few from the UAE. We have seen a few Irish independents and the UK major accounts will visit us tomorrow.”

Peter Reed, sales director at British label Crockett & Jones, said the brand had written orders with a Japanese distributor before lunchtime on Tuesday morning.

John Saunders chief executive of the British Footwear Association said: “Everyone seems to be happy with day one. The initial feeling is there are decent quality buyers around and there is a bit of a buzz back at Micam.”

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