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Busy start to Pitti Uomo spring 17

Pitti Uomo’s spring 17 show got off to a damp but busy start in Florence on Tuesday (June 14), with buyers from the UK, Ireland, Japan and the US in attendance.

Pitti Uomo spring 17

Brands and buyers praised the trade show for its international appeal and buzzy atmosphere.

Tony Evans, managing director of Jacobson Group, which was exhibiting footwear brand Gola, said: “It’s a good show for our Italian business but we also see a lot of Korean, Japanese and US buyers here. Pitti has really taken over from Bread & Butter as the main European show.”

Meanwhile Dean West, head of wholesale at Pretty Green, had several European distributors on the stand.

“The first day of Pitti has been fantastic for us. We have been approached by distributors from Italy, Germany and the Netherlands and we have seen a lot of domestic buyers.”

Adam Brown, founder of resortwear brand Orlebar Brown said his stand had been “full since the doors opened” on Tuesday morning.

“For us Pitti is the biggest show. It’s an incredible opportunity to see buyers from all different markets in the one place and to have a good chat and catch up.”

Shiana Haneef, menswear buyer for SecretSales said there was a lot of newness at this season’s offering.

“There is a really good vibe and a positive energy in the stands. It’s like it used to be [at shows]. There is a lot of newness for us to see and it provides a lot of inspiration and insight for us as buyers.”

Michael Heffernan, director at Double H Agency and TCA Showroom, said: “Overall, Pitti is going well and we’ve seen a few buyers from the UK so far but business is still challenging. As long as you’re offering retailers some sort of help, whether that is stock-swaps, for example, it’s OK but you have to go that extra mile.”

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