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Buyers back colour for spring 10 womenswear

Womenswear buyers are looking for bright colours and bold prints for spring 10 with many buyers hoping that the attention-grabbing looks will help drive sales in the face of the gloomy economic outlook.

As buyers entered the spring 10 buying season colour was at the top of many lists, with fuchsia, lime and electric blue cited by those womenswear indies polled by Drapers as shades they would be looking out for.

Caroline van Luthje, owner of boutique Wild Swans in Islington, north London, said: “We’re looking for more colour next season in the form of layered bright pieces, and definitely less black and grey.”

At Mia in Sidmouth, Devon, owner Tracey Rose agreed. “We’re hoping for bright colours and we’re also predicting a return to more fitted styles. My customers are sick of unflattering tunics,” she said.

In terms of print, contemporary womenswear buyers will still back boho and tribal-inspired patterns. “I am on the lookout for something fresh and new, but I also always look forward to Matthew Williamson’s collections for spring. He never fails to disappoint on great bold prints,” said Justine Mills, owner of Cricket in Liverpool.

This desire for ethnic prints was echoed by Kate Walton, owner of Have To Love in Newcastle upon Tyne, who said: “Colour will come through via tribal and Aztec-influenced prints again, but I also see more of a move towards tailoring and fit, and investment pieces.”

The recession does mean that fewer UK retailers plan to travel to overseas trade shows to source spring 10 product, preferring instead to visit UK shows. Judy Price, owner of Wardrobe in Cirencester, Gloucestershire, said: “I’ll go to Pure and Moda for spring 10, but we can’t afford to travel to the Parisian and German shows. Our forward-order budget will stay the same, but our travel budget has to be cut.”

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