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Buyers can get it right with Pure

In some of the toughest ever market conditions seen in fashion retail, we at Pure London have certainly felt the challenge of offering buyers a platform of exciting new brands as well as trusted favourites, and we think we’ve risen to it.

Buyers need to make the right product choices and, we hope, feel confident in taking calculated risks on the new brands at the trade show, since they were all researched and edited by our commissioning team. That research is invaluable; finding quality suppliers who will work in partnership with retailers in these tough times is both cost and time efficient.

For the first time, Pure London is offering a comprehensive seminar programme featuring the most inspirational indies and a range of talks and advice on how to successfully buy from the ethical market.

Essential trend data that will aid buyers’ purchasing decisions and revamped catwalks also play a part in the invaluable free support offered to buyers.
The range of brands at this season’s show is the biggest ever, across all edited sections of the show, including the new Ethical Pure accessories, footwear and womenswear sections, the unisex Spirit section, the Italian Footwear Pavilion, as well as the directional section.

This season also sees the return of a number of key brands, particularly in the directional category, including Pennyblack, IKKS,, B Young, CCDK and Stills, who have missed a few seasons at the show but now feel the time is right to access UK and European buyers in London.

This is a testament to Pure’s focus on being a transactional event by delivering an audience of targeted, serious buyers.


Sarah Lawrence is director of contemporary womenswear and accessories exhibition Pure London

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