Exhibitors were upbeat at the start of Bread & Butter Barcelona on Wednesday.
Many brands were hoping for a strong turnout of UK buyers, although spring 08 buying budgets were expected to remain steady.
"We've been selling from our showroom over the past four weeks and every buyer we've seen in the past four weeks said they will be travelling to Barcelona," said Terry Bates, commercial director at Fashion Box UK, which distributes premium denim brand Replay. "Buyers are tired of feeling ripped off in Florence with very little trend inspiration."
Arif and Asif Patel, owners of Lancashire indie Dr Kruger, were hoping to find new brands at the show. "Trading is level year on year, but denim is selling really well," said Arif. "We are keeping our budgets steady, but are spending less on forward order."
WDT owner Asbed Momdijan, who controls brands including Sonneti and Firetrap, said the latter was outperforming a flat market. "We're not at this show to find new UK business. We're here for the Spanish and particularly the German market, which until now have neglected Barcelona. In the absence of a strong German show, more are expected to attend Bread & Butter in force this season."