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Buyers snap up 'standout collections' on day two of Scoop London

Buyers from premium UK and overseas womenswear retailers were on the look-out for ‘standout collections’ to add to their spring 16 offer on the second day of new trade show Scoop London.

Brands confirmed that positive momentum continued yesterday, following an upbeat start to the event on Sunday, which is running concurrently with London Fashion Week at the Saatchi Gallery on the King’s Road in London.

David Smith, sales manager at Level One showroom, was showcasing washable silk brand Go by Go Silk and premium boho label 27 Miles Malibu. He said footfall “wasn’t huge” but there were quality buyers at the first two days of the show.

“We’ve seen the likes of Square One in St John’s Wood in London, Square in Bath, Amelie in Berkhamsted and Peek boutique in Surrey.

“It was more sporadic today [Monday] and more steady on Sunday. We’ve seen people we don’t usually see and we’ve written orders.”

Cristiana Filippini, head of womenswear sales at Egomark, which was representing Malloni, Ivan Grundhal and Patrizia Pepe at the show, agreed.

“We’ve seen a lot of top buyers and people are writing orders,” she said.

“Next time we will bring some of our collections that we can export too, because we didn’t expect to see so many buyers from overseas.

“What we have found is that people have come here to find something very special because they have mostly done the bulk of their buying by now. Here they’re looking for standout collections to add something different. For those who’ve already committed budgets, we’ve got interest for next season.”

Luz Solaro, director of sales at US-based Binetti and Love Binetti, said: “We’ve seen buyers from Selfridges, Net-a-Porter and a quite a few new independents from the regions.

“Yesterday [Sunday] was really busy and today was a bit slower but we have seen those ‘A’ level stores, so I’m really pleased.

“I like the layout and how it feels very curated – it reminds me of D&A in New York,” she added.

WtR – “Wear the Robe” – focuses on plain and printed silk separates and dresses. It opened its first store on London’s Westbourne Grove in October last year and launched for wholesale in July.

Maria di Pasquale, wholesale sales manager, said: “The Saatchi Gallery is obviously a beautiful venue, which helps create the right atmosphere and it has been good for brand recognition. I’ve found today busier than yesterday with UK boutiques and some international buyers.”

“It feels like a really nice show and is very well organised,” said UK-based designer Sophie Cameron Davies, who was showcasing her premium shirt brand, which launched for wholesale for autumn 15.

“I’ve seen buyers, press and bloggers – whom I expected really – and a lot of people who are just starting out either with a store or online, and are looking for something different.”

But Gillian Leary, director of her eponymous brand based in Dundalk in Ireland, reported the show had felt quiet over the first two days and it didn’t feel like enough buyers were circulating.

“We haven’t seen many serious buyers and it seemed quieter than week expected, although we’re hopeful for the final day.”

Organisers confirmed that UK buyers present on the second day (September 21) included representatives from Pamela Shiffer in London, Bernard boutique in Esher, Chatterton’s in Old Amersham in Buckinghamshire, Net-a-Porter and Amazon Fashion.

International buyers were reported to be in attendance from French department stores Galeries Lafayette and Le Bon Marché, Harvey Nichols in Kuwait, Penelope in Milan, United Arrows in Japan, Italian etailer Yoox, and Peek and Cloppenburg in Germany.

“We’ve been delighted with the response and it seems to have attracted the right people and got a great response so far,” said  Karen Radley, founder and managing director of the Scoop trade shows.

“No-one really knew what to expect when they came through the door so that’s why people like Colette O’Leary [fashion buyer at Irish department store Brown Thomas] came back for the second day.

“People have commented that this show has a different atmosphere to Scoop International, more of a younger, Dover Street Market feel.”

@Tara_Hounslea

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