Buyers at Pure shrugged off talks of an economic downturn, increasing their budgets for spring 09 and embracing next season's bright colour palette.
Preeta Cooley, owner of Curve in Wendover, Buckinghamshire, said: "The show's been more enlightening than usual with some labels I haven't seen before, like Valeria Derbais, which has some gorgeous maxi dresses. We haven't been affected by the credit crunch so far and I'm increasing my budget slightly next year."
Pure added 220 new labels to its line-up this season, including Hudson Jeans, Capricorn, Ian Stuart London and Darling.
Kate Jerrard Dobson, assistant buyer at Blush Clothing in London, also said that next year's budget will be up compared to this year. "But I'll be holding back about 20% for in-season buying," she said. "I've seen lots of great, versatile trends at Pure this season."
Victoria Arnold, marketing manager of Curvy Girl in Edinburgh, added: "I really like the bright colours this season, especially the coral pink and green. The dresses look great and I particularly liked Arrogant Cat, Vila and Aftershock."
Sandi Spence, owner of Eden in Hawick, Roxburghshire, and Galashields in Scotland, was impressed with the show, but admitted to being slightly cautious about next year. "Pure's been great this year. We've seen lots of new labels, colours and insightful new designers," she said. "However, I'm going to be cautious going into next year and my budgets will be flat."
Pure is taking place at Olympia in London and closes tomorrow evening.