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Buyers upbeat at opening of Pure

Buyers at Pure shrugged off talks of an economic downturn, increasing their budgets for spring 09 and embracing next season's bright colour palette.

Preeta Cooley, owner of Curve in Wendover, Buckinghamshire, said: "The show's been more enlightening than usual with some labels I haven't seen before, like Valeria Derbais, which has some gorgeous maxi dresses. We haven't been affected by the credit crunch so far and I'm increasing my budget slightly next year."

Pure added 220 new labels to its line-up this season, including Hudson Jeans, Capricorn, Ian Stuart London and Darling.

Kate Jerrard Dobson, assistant buyer at Blush Clothing in London, also said that next year's budget will be up compared to this year. "But I'll be holding back about 20% for in-season buying," she said. "I've seen lots of great, versatile trends at Pure this season."

Victoria Arnold, marketing manager of Curvy Girl in Edinburgh, added: "I really like the bright colours this season, especially the coral pink and green. The dresses look great and I particularly liked Arrogant Cat, Vila and Aftershock."

Sandi Spence, owner of Eden in Hawick, Roxburghshire, and Galashields in Scotland, was impressed with the show, but admitted to being slightly cautious about next year. "Pure's been great this year. We've seen lots of new labels, colours and insightful new designers," she said. "However, I'm going to be cautious going into next year and my budgets will be flat."

Pure is taking place at Olympia in London and closes tomorrow evening.

Readers' comments (4)

  • This is shocking journalism, less than a handful of people give insight into their buying intentions and their opinions are taken to mean the larger buying community is shrugging off economic down turn??

    C'mon Ana Santi& Emily Seares. Pure is such a massive show and attracts buyers from different sized shops. Brands don't just rely on large chains buying from them. Cashflow problems from small shops also has an impact on brands and brand continuity.

    Give us more credible articles.

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  • Thank you for your comment.
    A large number of Drapers' reporters have attended Pure over the last two and a half days. There were seven journalists present at the show just on Sunday for instance. The overall feedback the Drapers team received from buyers and brands at the show was positive which is why this message was reflected. Both exhibitors and premium womenswear indies said that trade was not as tough as it has been in other sectors for them. This article refers solely "buyers at Pure" and the story was not intended to be taken as a barometer of the "wider buying community". Please also note we have more than a handful of comments to this effect but obviously we have to run an edited version of our information on our website and magazine for clarity.
    If you were at the Pure show and had a different experience we would be more than happy to hear your views. Jessica Price Brown, managing editor and news editor, Drapers

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  • I spoke to two other buyers at Pure on Sunday and both were literally scared stiff about spending. The very difficult predicament of having to spend to keep your business going, though having the uncertainty of a return on that with customer spending.

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  • I spoke to a lot of the shoe brands that showed and all of them said that it had been a good show. It was well attended and they had taken a lot of orders. So what's all the fuss about - lets see if Moda is as successful!
    Nigel Carr

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