The athleisure sector is booming. A quick Google search reveals that the phrase “athleisure” was first used in 1976 on an advert for trainers. But in more recent years several factors have come together to accelerate this trend and push it to the forefront of the fashion industry.
Every journalist is driven by the thrill of the chase. The discovery of new stuff is Drapers’ quarry, whether we’re chasing a retail opening, scoping next season’s trends, or pounding the pavement in pursuit of the latest looks.