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Buying team promotions at Browns

Former Browns womenswear buying director Ida Petersson has been promoted to the new role of director of men’s and womenswear buying at the retailer.

Petersson joined Browns from Net-a-Porter in 2016 as non-apparel buying manager.

Meanwhile, Dean Cook, who joined Browns in 2015 as menswear buying manager, has been promoted to head of menswear buying.

Womenswear buyer Hollie Harding, who joined the business from Harvey Nichols in 2017, is now womenswear buying manager of non-apparel.

Earlier this month, Browns chief executive Holli Rogers took on the newly created role and broader responsibilities of chief fashion officer at etailer Farfetch. She remains as CEO of Browns.


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