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Buzz continues on second day of Pitti Uomo

Day two of Pitti Uomo got off to a busier start than the first and cemented the Florence event as the most significant menswear trade show in Europe.

The sun warmed up yesterday’s freezing temperatures and the crowds at Fortezza de Basso were in good spirits on the second day of the show. There was a strong showing of buyers from around the world including Japan, the US and Canada, Russia and Europe. 

This year’s exhibition showcases “Open” – a project dedicated to non-gender-specific collections that features brands such as pyjama maker Maison Marcy.

The “Make” section of the trade show highlights artisanal production from around the world, by brands that craft pieces suited to modern life. Among the brands showing at “Make” are Norway-based outerwear brand Norwegian Rain and US shoe maker Noah Waxman. 

Pitti Uomo is running from 10 to 13 January.

View from the show floor

  • It sometimes takes a while for people to filter round to the back, where we are, but the first day was good and the second day started well. We’re getting a lot of interest in the Cuban heels and new leathers for our classic Chelsea boots. We opened quite a few new accounts yesterday.

Jo Doran, UK wholesale manager at boot and clothing maker RM Williams

  • We’re in a different space to where we are normally, which is working quite well. It was quieter for us on the first day but a lot busier today. We’ve seen some UK indies, quite a few Japanese customers and Barneys New York.

Fiona Oakes, brand manager at accessories label Penrose London

  • It can be difficult to find new things when you come every season but I’ve been looking for tailoring, accessories and nice wallets – those little extras that add something special. Most of my buying is done at showrooms but this show is great to see what’s about, look for new things and meet with colleagues from the industry and other independents.

Mats Klingberg, founder of London independent Trunk Clothiers

  • We’ve seen buyers from all over and there have been lots from the UK. It’s my fifth year with Woolrich and I feel the show is busier than its been in recent years. Overall, we’re looking for a big sales increase this year. Established guys are bored with heavily branded product, so they’re looking for a less in-your-face brand, like Woolrich. 

Graham Eaves, product manager for Woolrich

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