Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Buzzy atmosphere continues on day two at Micam

International buyers from Asia, the Middle East and Europe were out in force on the second day of the autumn 17 edition of footwear trade show Micam in Milan.

After a busy first day, buyers continued to pour into the Fiera Rho in Milan this morning, eager to find new brands and catch up with the teams behind their current labels.

British brands Drapers spoke to were largely happy with the turnout and had new and existing customers on their stands from China, Japan, South Korea, France, Holland, Croatia, Hungary, Bulgaria, the UK and Ireland.

Some speculated that there were fewer exhibitors at Micam this season as hall 10 had been removed, while others observed that the show may benefit from the demise of German trade show GDS, which had its last show in its current form earlier this month.

A new concept, called Gallery Shoes, under the new owners The Igedo Company, will be held in a new location in late August or early September. 

Micam continues until 15 February.

Views from the show

Peter Youell, managing director for the UK and Ireland, Skechers:

The show was steady on Sunday and so far on Monday, and we’ve lots of appointments booked for today and tomorrow. It’s always a good show for us.

Van Dal, head of product, Claire Farmer:

Sunday was really good, particularly in the afternoon and there are plenty of people around this morning too. We’ve seen a lot of Scandinavians and Eastern Europeans. I’m optimistic it will be busy this afternoon and tomorrow.

David Pauffley, commercial director, Oliver Sweeney:

It’s been quiet, but we’ve had a few good people come through. In an ideal world we would have liked a better location, as we’re off at an end and right next to the kids’ section. We haven’t seen any new UK buyers yet, but we have had people from France, Holland, Canada and all across Europe. We’ve not seen as many Asian buyers as we had expected though.

Gerry Walker, head of sales, Anatomic and Co:

We always write a lot of orders for us and it’s a good show to be at: probably our best. At places like Moda we do write orders but not as many as we do here. The international buyers always come to these shows. We see them every six months like clockwork, which is a nice way of doing business. So far we’ve seen buyers from Asia, South Korea and the Middle East, particularly Kuwait. There are a lot of European buyers here as well – and we’ve seen a lot from Eastern Europe in particular, from Croatia, Hungary and Bulgaria.

Derek Moore, director, London Brogues:

It was really busy this morning. We had lots of French, Italian and Belgians on the stand. We’ve surpassed last year’s orders at Micam already and we’re only halfway through the show.

David Coburn, managing director, Steptronic:

It has been one of our best shows ever. GDS was incredible for us this season and it has been just as good for us here. We put a lot of effort into it, setting up appointments, and it has worked.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.