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By Malene Birger hires former Mulberry exec

Premium Danish womenswear label By Malene Birger has appointed former Mulberry executive Mathilde Torp Mader as its new creative director.

Torp Mader, whose role takes effect on 28 August, replaces Christina Exsteen. She will be based in London at the brand’s new design studio.

The designer most recently worked at Mulberry as womenswear collection design manager. She has also held roles at Marni, Sonia Rykiel and Vanessa Bruno.

She will be responsible for the brand’s ready-to-wear and accessories collections.

Chief executive Morten Linnet said: “We have full confidence in Mathilde’s contemporary, international vision of design and her ability to creatively guide the brand, helping us build momentum far beyond Scandinavia’s borders.”

The label’s spring 18 collection is Exsteen’s last for the brand.

The brand is distributed online and in stores across 42 countries.

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