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C&A invites retailers to join Fashion for Good programme

C&A Foundation, the corporate foundation of Dutch retail group C&A, is inviting brands, retailers and manufacturers to join a new programme to encourage good practice in the fashion industry.

The ”Fashion for Good” programme will launch its first hub in Amsterdam on 30 March, with an innovation platform developed by start-up accelerator Plug and Play.

The scheme has been created with an initial grant from C&A and has support from the Sustainable Apparel Coalition, The Ellen MacArthur Foundation and the Sustainable Trade Initiative IDH.

“By mobilising around a collective innovation and investment agenda, we will spark and scale technologies and business models that have the potential to change the sector profoundly,” the foundation said. “And by openly sharing what we learn, we will guide the fashion industry toward a future in which brands, suppliers, communities and our planet can all thrive.”

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