London tailoring business Cad & the Dandy will launch a new flagship store at 13 Savile Row this Thursday (13 June)
The store will be the first on the iconic tailoring street to hand weave a cloth before making it up into a fully finished suit.
Cad & The Dandy co- founder James Sleater said the in-house workshop and loom went “hand in hand” with the company’s desire to “reignite a passion for fine tailoring”.
He added: “Hand weaving the cloth on the specially installed loom has played a big part in this concept. It tells people what we do isn’t ‘just for show’. It conveys traditional craftsmanship and reflects our approach to make each suit an individual statement”.
The company has also established an apprenticeship programme in London with young “would-be tailors” joining Cad & the Dandy’s 22 staff members across its three London locations, Savile Row, Birchin Lane and Canary Wharf.
Sleater said: “We want to remove the perceived ‘mystique’ behind what we do. We want to make suit making an interesting, accessible and viable option for young people again. “It’s a noble profession. We don’t want it going the way of the telegraph operator.”
Founded in 2008 by Sleater and colleague Ian Meiers, Cad & The Dandy will celebrate moving into its new location at 13 Savile Row with a “Number 13 Party”, where a short film covering the 13 stages of the suit making process, including the cloth weaving, will be shown.
Guests will include Chris Eubank, Mike Tindall - whose entire wedding party was dressed by Cad & the Dandy for his wedding to Zara Phillips - Adam Ant, James May, David Walliams and Mark Wright.