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California's Bobi targets UK and Ireland for spring

Bobi, the California-based womenswear brand, is launching in the UK and Republic of Ireland for spring 08. Its collection features tops, tunics and dresses in luxury jersey, ribbed cotton and modal thermal fabrics. Wholesale prices range from £6 for a vest, £8 for a top and £23 for a dress. Bobi has appointed JBA and Macleod Agencies as agents for the UK and the Republic of Ireland.