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Calvin Klein to expand online presence

Calvin Klein is to bolster its online presence by launching six new websites across Asia in 2015.

The brand, which currently has 14 websites across the US, Europe and Brazil, plans to have websites in more than 20 countries by the end of 2016.

Recent site launches include Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Luxembourg, The Netherlands, Poland, Spain, Sweden and the UK.

Steve Shiffman, chief executive of Calvin Klein, said: “This launch is impactful in both its geographic scale and level of customisation. It reflects our commitment to reinforce the Calvin Klein brand identity across the globe, while also creating a personalised shopping experience within each individual market.”

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