Tamara Mellon, founder and chief creative officer of luxury footwear brand Jimmy Choo, and accessories designer Anya Hindmarch have been named as global trade envoys for Britain by Prime Minister David Cameron.
Mellon and Hindmarch, who are understood to be close friends of Cameron’s wife Samantha, will have a “roving brief” to promote Britain’s fashion industry and help UK businesses to recognise and exploit potential opportunities overseas, according to reports.
Cameron made the announcement as he arrived in Beijing on his first visit to China since becoming Prime Minister. He has increased the government’s number of business ambassadors, a scheme created by Labour, from 25 to 32 since he became Prime Minister. Tesco chairman David Reid is also among the new appointees.
Cameron said the additional appointments aimed to ensure that the “full range and diversity of British talent” is represented. “Their knowledge, skill and dedication to British business will play a key role in opening markets, increasing trade and encouraging investment,” he added.
“To secure sustainable growth and to create jobs and future prosperity it is of critical importance that we do everything we can to demonstrate that the British economy is open for business. That is why we have placed international trade at their heart of our foreign policy.
“Our business ambassadors will be at the forefront of this; there can be no better champion for British business that them.”