Newbury department store Camp Hopson has reopened following a £3m refurbishment.
The Morleys-owned 40,000 sq ft department store on Northbrook Street in Newbury, Berkshire, has undergone a year-long revamp. It now has a beauty hall, complete with brow and nail bars, and a new footwear department. A restaurant called Angelica’s Terrace Cafe has opened on the second floor.
Camp Hopson has added 80 new fashion and beauty brands to the mix, including Longchamp, Aspinal, Dune, Hobbs, White Stuff, Polo Ralph Lauren, Barbour, Ted Baker, Hugo Boss, Jo Malone, Bobbi Brown and Origins. It has also reintroduced kidswear and toys.
The 22,000 sq ft Camp Hopson Home store, which is across the car park from the main department store, has already been revamped and reopened last June.
Camp Hopson was founded in 1921 and was run by the Hopson family for five generations. London-based independent department store group Morleys acquired it in November 2014.
Morleys runs seven other stores under various names, including Elys in Wimbledon, Pearsons in Enfield and Morleys in Brixton.
The group’s executive chairman Bernard Dreesmann said: “While it is not fashionable to say so these days, we are still very much a bricks-and-mortar business and all about creating a great customer experience in the areas where we trade.
“We fundamentally believe people like to go out shopping and visit their local stores, and it is our role to exceed their expectations by offering them that great experience so they return time and time again. We are all about ‘see, touch and feel’ offering a personal service from well-trained, knowledgeable and friendly staff.”
He said Morleys is “actively” seeking new acquisitions in the south-east of England.