Fluxa, the owner of Spanish footwear brand Camper, is to launch an online venture selling lifestyle fashion.
Medwinds will launch exclusively online on February 14 and will be available to shoppers across Europe. Uk shoppers can access it at www.medwinds.co.uk.
Pricing details were not available but the company said the site would target the mid- to premium- market with clothing, footwear and accessories for both men and women.
Medwinds will also open a temporary bricks and mortar store in Barcelona from February 17 to March 5.
Javier Batanero Girbau, Medwind’s development director, said: “Our ambition is to turn Medwinds into the first international fashion brand, for men and women that only sells its products online”.