Outerwear brand Canada Goose has made its ecommerce debut in Europe, selling direct to consumers in the UK and France.
The business, which was founded almost 60 years ago, launched its first ecommerce site in Canada in 2015 and said it has since observed growing demand for its products online. It chose the UK and France for its launch into Europe because they are its fastest-growing markets on the continent.
However, the brand is expanding its retail presence elsewhere. In May, it announced plans to open flagship stores in Toronto and New York by the end of the year.
In August, Canada Goose strengthened its executive board to facilitate its international growth plans. Lee Turlington was appointed chief product officer, Jackie Poriadjian-Asch is chief marketing officer and Scott Cameron took on the role of executive vice-president of ecommerce, stores and strategy.