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Canada Goose to expand in China

Outerwear brand Canada Goose has announced plans to open two retail stores in China, as part of wider expansion plans for the region.

The two stores, in Beijing and Hong Kong, will operate in partnership with ImagineX Group.

Canada Goose will also launch an ecommerce website via Alibaba Group’s Tmall this autumn and will establish a regional head office in Shanghai. 

To lead the expansion Scott Cameron has been appointed as president for Greater China.

Cameron previously served as executive vice president, ecommerce, stores and strategy at Canada Goose where he was responsible for all operational elements of the Canada Goose direct-to-consumer business, as well as leading the strategy team.

Canada Goose president and CEO Dani Reiss said: “As the world’s largest luxury market, the opportunity for Canada Goose in China is massive. We have already seen exceptional demand from Chinese consumers – locally and internationally – for years, and we are excited to bring our authentic and immersive retail and e-commerce experience directly to our fans there.”

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