Men’s tailoring independent Carl Stuart has launched a bespoke shirting own label for autumn 08, ahead of a revamp of its website.
The label, called Owen Scott, is the brainchild of store manager Scott Hufton, who named the range after his son.
“Customers have been constantly asking us for a bespoke shirting range, so I put the idea to the management and they liked it,” said Hufton.
He added that the collection has received a lot of interest from customers since launching two weeks ago, with a handful of orders already placed.
“No other shop in the area offers this,” said Hufton. “You can get bespoke shirting ranges online, but we offer the personal touch at the store.”
Retail prices for the shirts range from £95 to £145, and more than 100 fabrics are available to customers, ranging from polyester and Italian cloth to Egyptian cotton.
The shirts take three weeks to be made from measurement to production.
Carl Stuart, which has stores in Huddersfield and Ossett in West Yorkshire, will also revamp its website over the next few weeks, but there are no plans as yet to make it transactional. “The website looks dated,” said Hufton. “We need to move with the times and make it look more upmarket.”
Carl Stuart manufactures its bespoke suits from its own warehouse in Ossett and most of its cloth is made in Huddersfield and the new shirting range is manufactured in France.
In addition to its own label, Carl Stuart sells Brook Taverner suits and Jupiter shirts.
Carl Stuart was forced to close its shop in Wakefield in West Yorkshire six months ago due to a steep rise in rent. It has no plans to open more stores in the near future.