French luxury brand house Carven has appointed Sophie de Rougemont as chief executive, according to reports.
De Rougemont is currently group fashion director at Hong Kong-based firm Bluebell Group, which recently took a majority stake in Carven, reported WWD.com. It has owned a minority stake since 2011 and De Rougemont has previously been managing director and fashion director of Bluebell Hong Kong.
Current chief executive, Henri Sebaoun, who is head of Société Béranger, which purchased Carven in 2008, is expected to step down and take the role of managing director, reporting to De Rougemont.
Carven was founded in 1945 by French couturier Madame Carven.